Worst commercials currently on TV: The Gap's annoying "hallelujah"
campaign, which features girls in jeans who can't dance. Now while
normally I'm not opposed to girls dancing in jeans, the annoying music
combined with their just plain terrible dancing makes this just too
painful to sit through. Even worse, though, is the new Levi's campaign of
karaoke singers who can't sing, and usually aren't attractive either. I
mean, what braindead marketing executive got the idea in his black and
twisted brain that I'd want to listen to some reject of the 70's sing
"Karma Chameleon" so off-key that I had to jam rusty nails into my aural
canals just to retain what shreds of sanity I had left? At least Old Navy
dropped their retch-inducing "Magic the stupid dog" advertising campaign.
Apparently there is a quota of on-air wretchedness that simply needs to be
filled, and Levis and The Gap are simply providing a public service.
Hey, you fucknuts in marketing, why the hell would I buy a product
featured in commercials that make me violently ill? I won't, idiots,
because just getting people to remember your brand name is not enough.
Because when I go to the store, I remember that I HATE your brand.
Now how does that sell jeans?